PPC provides faster results

PPC (Pay per Click)

Google Paid ads have become increasingly popular over the years with Google generating so much business worldwide.

Put your business at the top of page 1 with paid ad campaigns

In the ever-growing digital marketing world Google paid ads has come to the forefront as a major platform to help generate sales and leads for businesses. With the use of a planned and detailed strategy we work to ensure our customers are using their budget correctly to maximise efficiency.

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  • Faster than SEO

    The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.

  • Reconnect with visitors of your website

    One of the coolest benefits of Google AdWords is reconnecting with your website visitors. Let me elaborate. You might have window shoppers on your website. These are people who have visited all the pages on your website but haven’t taken any action. How do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.

  • Measure your performance

    It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are much more expensive than Google AdWords. You can’t control your own budget and spend. Additionally, you wouldn’t know the source of the leads coming from these media, unless your customer chooses to divulge it. As a result, it would be very difficult to calculate ROI from traditional media.

  • Outrank Competitors

    If your target audience can't find your website, they're not going to buy from your business. That's why many businesses turn to Google ads. They know that the powerful advertising platform will allow them to pay to climb to the top of search engine results pages (SERPs) for selected keywords.

  • Build Brand Awarness

    Another key advantage of search engine advertising is that you can tap into a huge potential audience. When a brand first starts out, one of the biggest initial challenges is brand awareness. Back in the day, building a brand was a long, slow process that took time, money and perseverance.

  • targated advertising

    As you can target people based on keywords, Google AdWords offers much more than finding the right people for your brand. You can essentially ensure your business is found by potential customers on Google at the precise time they are searching for what you have to offer. Of course, Google isn’t the only option. In fact, Bing can often be very good value. See our guide to Google Ads vs Bing Ads for more information.

Research and Strategy development

One of the first steps carried out is research into the products and services our customers business offers. From this information we would then develop a strategy to target the keywords and budgets that will help generate sales and target the correct audience. We believe the key to success in an AdWords campaign is extensive research both into the products and services and the targeting strategy put into place.

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